So you've booked your first spot at a Fairydust Wedding Fayre – congratulations! Whether you're a photographer, florist, cake maker, or any other wedding supplier, stepping into the world of wedding fayres can feel both exciting and nerve-wracking. But don't worry, we've got your back!
Our team at Fairydust Events has seen hundreds of exhibitors over the years, and we know exactly what makes some stands absolutely magnetic while others get overlooked. The good news? Success at wedding fayres isn't about having the biggest budget – it's about being smart, welcoming, and genuinely helpful to the couples who visit.
Let's dive into our top 10 tips that'll help you create a stand that couples will remember long after they've left the venue.
1. Create a Show-Stopping Visual Display
Your stand needs to grab attention from across the room, so think vertically! Use tall display pieces, banners, or backdrop stands that can be seen over other exhibitors' heads. Bold colours like deep blues, elegant blacks, or even a pop of red can draw the eye much more effectively than pastels.
If you're a cake maker, bring your most elaborate creation. If you're a florist, create a stunning arrangement that showcases your style. Photographers should display large, high-quality prints of your best work – not tiny photos that couples have to squint to see.

The key is to make people think "wow, I need to see what that's about" from the moment they walk into the venue. Remember, couples are often overwhelmed by choice at wedding fayres, so you need to make that crucial first impression count.
2. Position Yourself for Success
Here's a simple tip that makes a massive difference: stand in front of your table, not behind it. When you're sitting behind a table, you create a physical barrier between you and potential clients. Instead, position yourself where you can easily greet people as they walk by.
Smile, make eye contact, and offer a friendly "hello" to everyone who passes. Yes, everyone – even if they don't immediately seem interested. You never know who might be planning their second wedding, helping a friend, or just taking their time to decide.
Corner spots tend to get more foot traffic because they're visible from two directions, so if you have the option, it's worth the extra investment.
3. Make Your Stand Interactive
Give couples a reason to stop and engage rather than just walking past. This could be as simple as a spinning wheel with prizes, a photo booth setup, or samples to try (if you're a caterer or cake maker).
Interactive elements create natural conversation starters. While a couple is trying your cupcake samples or posing for a photo, you have the perfect opportunity to chat about their wedding plans without being pushy.

Some of our most successful exhibitors have used simple games, style quizzes, or even just beautiful props that couples naturally want to photograph. The goal is to create a moment where they slow down and engage with you personally.
4. Master the Art of Lead Collection
Don't just hand out business cards and hope for the best – be strategic about collecting contact details. Place your best giveaways or information packs at the back of your stand area, so couples need to approach you and start a conversation to get them.
Offer something genuinely valuable in exchange for their contact details: a discount, a free consultation, or entry into a prize draw. Make sure it's something that appeals specifically to engaged couples, not just anyone who might want a freebie.
Consider creating a simple contact form that asks for their wedding date, venue, and what services they're looking for. This information will be gold when you follow up later.
5. Connect Before the Event
If possible, get your hands on the guest list or attendee information from Fairydust Events (we're always happy to help our exhibitors succeed!). Send personalised invitations or emails to potential clients before the fayre, inviting them to visit your stand.
Include a small incentive like "mention this email for 10% off" or "show this message for a free consultation." Pre-event marketing can significantly increase the number of qualified leads who specifically seek you out on the day.
Social media works brilliantly for this too – post about your upcoming appearance at the Fairydust Wedding Fayre and encourage your followers to stop by.
6. Network with Fellow Suppliers
Don't just focus on the couples – the other exhibitors at Fairydust Wedding Fayres are potential referral partners! During setup time and quiet moments, introduce yourself to complementary suppliers.
A wedding photographer might refer couples to a great florist, who might recommend an excellent cake maker, who could suggest a fantastic venue dresser. These referral relationships can become some of your most valuable business partnerships.

Be generous with referrals yourself – what goes around comes around in the wedding industry. If you can't help a couple but know someone who can, make that connection. They'll remember your helpfulness even if they don't book you directly.
7. Team Up for Maximum Impact
Some of our most creative exhibitors organise joint activities with other suppliers. Consider creating a "passport" or scavenger hunt where couples collect stamps from participating stands to enter a joint prize draw.
This strategy brings visitors to stands they might not have otherwise visited, and it creates a fun, engaging experience for couples. Plus, you can split the cost of prizes while maximising the impact.
Partner with suppliers whose services complement yours – if you're a photographer, team up with the florist and cake maker to offer a styled shoot giveaway, for example.
8. Focus on Being Helpful, Not Salesy
Couples can spot a hard sell from a mile away, and it usually makes them uncomfortable. Instead of launching into your sales pitch the moment someone approaches, ask about their wedding plans and listen to their responses.
Show genuine interest in their special day. Ask about their venue, their style preferences, their timeline. This information helps you determine if you're a good fit for each other, and it makes couples feel heard and valued rather than just like another potential sale.
When you do share information about your services, frame it in terms of how you can solve their specific challenges or bring their vision to life.
9. Plan Your Follow-Up Strategy
The fayre itself is just the beginning – your follow-up game is what converts browsers into bookings. Don't wait weeks to get in touch; reach out within 48 hours while you're still fresh in their minds.
Reference specific details from your conversation ("I loved hearing about your outdoor ceremony plans") and provide something useful, not just another sales pitch. This might be inspiration photos, a planning checklist, or answers to questions they raised at your stand.
Personalise every follow-up message. Couples can tell when you're sending generic templates, and it immediately reduces their interest in working with you.
10. Prepare for Success
Before the big day, research exactly what's included in your exhibitor package. Does Fairydust provide tables, chairs, and tablecloths? Is electricity included? What about WiFi access? Knowing these details helps you plan your setup and avoid any surprises.
Read your exhibitor agreement carefully. Some venues have restrictions on signage, decorations, or activities, and you don't want to arrive with plans that aren't allowed.
Create a checklist of everything you need to bring: business cards, portfolio samples, price lists, contact forms, pens, extension cords, tape, scissors – all those little things that can make or break your setup.
Ready to Make Your Mark?
Remember, every successful wedding supplier was once a first-time exhibitor. The couples who visit Fairydust Wedding Fayres are genuinely looking for suppliers like you, and they want to find someone they can trust with their special day.
Be yourself, be helpful, and be prepared. Focus on building genuine connections rather than just collecting business cards, and you'll find that the bookings will follow naturally.
Our team at Fairydust Events is always here to support our exhibitors. If you have questions about your first fayre or need advice on making the most of your investment, don't hesitate to get in touch. We want you to succeed because your success makes our events even better for everyone involved.
Here's to making your first Fairydust Wedding Fayre absolutely magical – for both you and the couples you'll meet!



































